Why we focus the entire collection on organic cotton, and explain it since our birth in 2005... Being always vegan and using 100% natural cotton, ORGANIC COTTON has all the characteristics of normal cotton, only it is better for us and our planet. In the cultivation of organic cotton, no chemical-synthetic fertilizers or crop protection agents are used. Instead, pests are fought with traditional methods, thus protecting the environment and our health. In addition, organic cotton cultivation manages water use and retention more efficiently by increasing organic matter in the soil.