By always putting the sea in the centre of all efforts we are looking back on 10 years of beach clean-ups, holding events in different locations and cities, promoting surfing, skateboarding, art and culture in a familiar atmosphere. Now it is time to strengthen the project and our commitment and to expand it by involving more people, brands and associations that are trying to make an impact on the awareness in society for a better future for the next generations.
We have set some short and long term objectives, and like any other sustainability and environmental project, we have our 8 "R's":
RESPECT, REDUCE, REJECT, REUSE, RECYCLE, REPAIR, REJECT AND REPOST.
These 8 words or "hashtags" are part of our essence and are attached to our image with the 8 that represents infinity and durability.