Fast fashion has significantly changed the fashion industry in recent years. Clothing has become an extremely affordable and fast-moving product that is commonly thrown away in no time. However, often the low prices are deceptive when we look at how often we really wear the cheap clothes. An example: If you buy a sweatshirt for 15 € that is ruined after wearing it 5 times, it will cost you 3 € per wear. But if you spend 55 Euros on a high quality sweatshirt you love to wear and even after 25 washes retains its shape and colour it costs less then 2.20 € per wear. The result: Expensive clothes we use longer turn out to be much cheaper than the cheap ones of poor quality.
You have chosen your clothes with care and that is how they should be treated. Only wash garments when really necessary and air dry if possible. This is going to help them last longer and it is saving a lot of water and CO2 as well! Using low temperature programs will also extend the lifetime of your items and make them feel as new for a lot longer.
It is easy to talk.
And it is easy to start making a difference as well!