Cancer is a destroying "evil" that seriously harms our society or parts of it and is difficult to fight or stop.
Therefore, we have a big commitment against this “bug” and we have been taking part in fighting it for more than two years now.
We have signed a collaboration agreement with the Spanish Association Against Cancer (AECC) in which we pledge to donate 1€ for each unit sold of our "Hey Cancer, Fuck You" collection.
With the message we wanted to transmit from the first moment we focused on raising awareness about this disease among our youngest target. Therefore, the message had to be aggressive so it could link and connect with the new generations.
Our artist Laura Pato made the design and created different illustrations over the years that have been very successful.
Much remains to be done and our investment will go to the department of I+D.